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Play to experience the full length of our Brand Sonic
Reimagined across Riyadh
4 locations representing the true Saudi nature, heritage, and innovation.
Drums at KAFD
Between the skyscrapers that define Riyadh’s skyline, our drums echo the sound of the future.
Nay at KAFD
Overlooking the beauty of Saudi Arabia’s capital, an ancient instrument plays the melodies of our Brand Sonic.
Violin on top of The Edge of The World
A classical instrument plays the sound of the future on top of Riyadh’s iconic cliff.
Oud in historic allies
One of the most recognized Saudi traditional instruments plays the Brand Sonic of the nation’s new carrier.
