Having received rave reviews for its cabin crew fashion which debuted in Paris at the Haute Couture Week in June, Riyadh Air’s stunning outfits have since been recognized globally by TheDesignAirAwards for “Best New Uniform 2024, the Professional Clothing Industry Association World (PCIAW) for "Best Uniform" award, as well winning four different categories for its reveal campaign at the 2024 MEPRA Awards.

Inspired by Saudi Arabia's Vision 2030, Riyadh Air was launched to meet the business, tourism, and travel demands of a rapidly developing nation. It is already setting new benchmarks for passengers.

The awards for cabin crew fashion recognize the significant steps it is making in redefining the aviation experience. The airline's leadership prioritized an outfit that embodies the rich cultural heritage of the Kingdom while embracing modern sophistication, but also with a nod to the ‘’good old times’’, where flying felt more like a luxurious adventure rather than just a means of getting from point A to point B.

The award-winning uniforms, a collaboration with renowned Saudi Haute couture designer Ashi Studio, seamlessly blend luxurious fabrics and the Kingdom's royal color palettes with intricate patterns inspired by Arabic calligraphy. The outfits exude a sleek contemporary look that reflects the airline's forward-thinking approach. Designed with both style and comfort in mind, the ensemble ensures the crew always embodies professionalism and confidence.

Tony Douglas, CEO of Riyadh Air, commented:

We believe that our cabin crew fashion is more than just clothing.

They are a symbol of our brand and our values. They represent our commitment to excellence, our dedication to innovation, and our passion for providing our passengers with a truly world-class travel experience.

Riyadh Air continues its exciting journey taking all areas of premium travel to new heights as it moves from its meticulous preparations to launch its first commercial flights in 2025.