• Seamless technology enables travelers to book the whole trip in one place, combined under one order in a shareable basket
• Other features include unlimited smart personalization AI that offers individual options tailored to the needs of guests, such as last-minute fast track, additional checked bags, lounge access, events, accommodation, transfers, and much more
• "Riyadh Air’s digital offering evokes a time when the aviation sector was pioneering travel – we will be at the forefront of innovation when it comes to booking travel experiences" – Tony Douglas, CEO, Riyadh Air

Riyadh Air has unveiled its new world-class digital offering, designed to change the way people interact with airlines through personalized experiences that make traveling much easier. Riyadh Air’s seamless digital offering enables numerous travelers to book their whole trip in one place, combining multiple itineraries under one order and adding optional extras with the airline being able to respond to any context and any customer.

The airline will transform the booking and travel experience for guests including group bookings all combined in one place rather than scattered across multiple bookings. Artificial intelligence will also offer personalized options that are tailored to the needs of individuals, for example, should a guest be running late, they could opt for a last-minute fast track. Passengers can also book hotels, lounges, taxis, or even concerts or football tickets at the same time as booking flights, ensuring everything needed for their full travel itinerary is completed instantaneously and solely on the Riyadh Air shopping cart.

Tony Douglas, CEO of Riyadh Air, said:

Riyadh Air’s digital offering evokes a time when the aviation sector was the pioneer of aviation – quite simply, this is what passengers have been waiting for when it comes to travel experiences being available in a one-stop shop. Almost 99 percent of Saudi nationals use their mobile phones for browsing as they seek speed, efficiency and convenience, and Riyadh Air will meet their travel needs where everything can be booked in one place. We will be at the forefront of innovation when it comes to booking travel experiences.

Following its unveiling at FII in Riyadh, Riyadh Air's new world-class digital offering was recently showcased at the World Travel Market (WTM) in London. Riyadh Air executives, including Douglas, showcased the digital offering and other examples of Riyadh Air's world-class services at the major travel and tourism event.

Riyadh Air aims to sit amongst the most world-renowned apps that are widely used across the globe through digital channels, surpassing expectations and setting a new standard for travel and hospitality.

Riyadh Air’s offering will enable a true digital travel assistant, allowing experiences to be displayed independently and give travelers the ability to add them in their shopping cart seamlessly. Doing so creates a game-changing loyalty experience that is leaps ahead of current industry propositions – and bolstered by strong partnerships with like-minded brands that benefit all guests, regardless of how or why they are traveling.

By anticipating and meeting the expectations and needs of passengers, Riyadh Air will create touchpoints that ensure booking a trip will be as easy as sending a text.

With Riyadh Air, a passenger’s owned device will become their remote to their onboard experience – be that for ordering, seating, lighting, or any other aspect of travel. There will also only be one ‘Order’ reference for travel.

Riyadh Air’s digital offering unveiling follows the recent partnership announcement with FLYR, the technology company that unlocks the freedom to innovate for the travel industry. Through the partnership, Riyadh Air will become the first full-service carrier to operate on a fully native offer and order-based technology to deliver a modern retailing platform and experience to its customers. Both FLYR and Riyadh Air have adopted the International Air Transport Association’s (IATA) guiding business architecture principles for IT in modern airline retailing.

Riyadh Air’s digital offering will be underpinned by a digitally-enabled and savvy workforce with the technology and tools to deliver a warm and sustainable airline experience unlike any other.

Riyadh Air is shaping the future of flying, ushering in a new era for the travel and flying experience. The world-class, full-service airline is committed to sustainability and the highest safety standards across its advanced fleet of aircraft. Collaborating closely with airline partners such as Delta Air Lines, Singapore Airlines, and more, Riyadh Air will offer a seamless, globally connected travel experience unlike any other.