• The partnership will deliver several benefits to Riyadh Air across its main business functions, including delivery of hyper-personalised and intelligent guest experiences as well as a complete offering beyond air tickets and ancillaries.
• Riyadh Air, a digitally native airline from Saudi Arabia continues to place innovative solutions using technology to deliver seamless experiences.

Riyadh Air, Saudi Arabia’s digitally native, world-class airline and Artefact, a leading global consultancy in data and AI transformation services, have signed a strategic partnership aimed at revolutionising the aviation industry through AI applications. Utilising cutting edge cloud and AI technologies, the partnership will focus on building Riyadh Air’s data analytics platform and developing AI solutions across its main business and corporate functions.

Through these AI solutions, Riyadh Air will be able to hyper-personalise its guest experience and elevate its guest service through intelligent channels, optimise its flight and ground operations through real-time data insights and predictions, and launch fit-for-purpose offerings of Air and non-Air products through highly efficient and targeted sales channels.

Abe Dev, Vice President Digital & Innovation at Riyadh Air, added:

Our partnership with Artefact signifies Riyadh Air's dedication to leveraging cutting edge technologies to enhance guest experiences at every stage and every moment of their journey. This partnership with Artefact builds upon our recent collaborations with leaders in the aviation industry. Through AI integration, we aim to redefine travel standards, offering personalised, seamless digital-first experience to our guests ahead of our maiden flight in 2025.

Commenting on the partnership, Rahul Arya, CEO and Managing Partner of Artefact MENA, said:

Our partnership with Riyadh Air marks a significant milestone in our commitment to pioneering AI solutions tailored to the unique needs of the aviation industry. By combining Riyadh Air's forward-thinking approach with Artefact's expertise in data and AI solutions, we're poised to set new standards for innovation in the airline sector.

Riyadh Air, set to make its maiden flight in 2025, is poised to revolutionise the future of air travel and exceed guests' expectations of their travel experience. With an unwavering dedication to cutting-edge thinking and innovation, Riyadh Air aims to set new standards in the industry, connecting the Kingdom to over 100 destinations worldwide. This initiative supports the ambitions of both the National Aviation Strategy and National Tourism Strategy, which aim to bring 330 million annual visitors to the Kingdom by 2030.