• The partnership will see Riyadh Air provide passengers with a seamless cross-border payment experience ahead of the airline’s commercial operations launch in 2025

Cellpoint Digital, the leading provider of payment solutions to the airline industry and a global pioneer of Payment Orchestration, today announced a new partnership with Riyadh Air, Saudi Arabia’s newest national airline. CellPoint Digital will equip the carrier with innovative payment technology to fuel its digital-first business strategy—and a key differentiator as it prepares to launch commercial operations in 2025.

The partnership supplies Riyadh Air with CellPoint Digital’s Payment Orchestration platform, enabling the carrier to process local and cross-border transactions efficiently. Riyadh Air's vision is to disrupt a Saudi Arabian commercial aviation market dominated by legacy players. Achieving this vision requires an innovative approach to payments that prioritises optimised transaction routing, seamless cross-border payments, and making a wide variety of payment options available to international and domestic passengers. This is why Riyadh Air chose to partner with CellPoint Digital and embrace Payment Orchestration from the outset.

The next chapter in the global story of Saudi Arabian air travel

Based in Riyadh’s King Khalid International Airport, Riyadh Air is set to launch commercial operations by mid-2025. An integral part of Saudi Arabia’s mission to reinvent itself as a global aviation hub, the $30 billion start-up airline aims to connect the country to 100 regional and international destinations by 2030, leveraging the kingdom's location between Asia, Africa and Europe and creating over 200,000 jobs.

While legacy airlines can be held back by legacy technology, a next-generation airline like Riyadh Air can start from a more advanced position by using tailored technology that’s built for now, not 20 years ago,

said Kristian Gjerding, CEO at CellPoint Digital.

With our Payment Orchestration solution developed specifically for the unique challenges faced by global airlines, Riyadh Air can offer travellers their preferred payment options while gaining more control over its cash flow and costs.

CellPoint Digital’s Payment Orchestration platform uses intelligent routing, taking into consideration the pricing, processing and acceptance currency and geographical location of the processor, which increases the success rate of transactions. In this way, Payment Orchestration minimises the number of declined transactions, preventing the customer from abandoning the booking and driving revenue for Riyadh Air.

Adam Boukadida, Riyadh Air’s CFO, added:

As a disruptor airline prioritising our digital capabilities, we need a payments partner with first-hand, in-depth knowledge of air travel. CellPoint Digital's Payment Orchestration platform enables us to offer travellers a fully digital and immersive experience onboard and a smoother booking experience. This will enable us to provide a better global service to our customer as we look to connect Riyadh to over 100 destinations by 2030.